Designing visually striking productsthat perform, convert and solve problems

TAUSEEF RUBAB

From research to pixel-perfect delivery, I transform ideas into impactful product experiences.

SEAMLESSWORKFLOW

/01

Discovery & Strategy

Insight-Driven
/02

Design Exploration

User-Centered
/03

Wireframes to UI Design

Purposeful & Scalable
/04

Prototyping & Feedback

Rapid Iteration & Testing
/05

Handoff & Collaboration

Dev-Ready & Supportive

Work that
speak louder

RoundOne HR hiring web app interface showing an AI-assisted recruitment workflow screen

RoundOne HR

2025

An AI-powered hiring web app streamlining recruitment through intelligent workflows across the entire hiring process.

Product DesignCX Research & StrategyLive Project

ResonIQ AI

2025

A conversational AI platform helping support teams resolve tickets faster with context-aware suggestions and automated triage.

Web Design &WebApp designLive Project

Genipa

2025

A full brand identity system built from the ground up — logo, typography, and a flexible visual language for a growing consumer brand.

Brand Identity &Brand StrategyLive Project

Ivyre

2025

A marketing site and design system rebuild focused on faster load times, clearer navigation, and a scalable component library.

Website DesignCX Research & Design SystemsLive Project

About me

Know More

Designing products from 0→1 that Perform, Convert & Solve Problems.

Product Designer

With 5+ years of experience shaping B2C, B2B, and SaaS experiences end-to-end. I specialize in complex user flows, scalable design systems, and pixel-perfect UI powered by Figma and AI. Diving into Framer.

My approach is to blend visuals with performance, ensuring every design decision serves a purpose. I focus on creating work that not only looks great but drives real results.

University for the Creative Arts logo

MA Design, University for the Creative Arts’2025

Not just a degree - a milestone. A turning point where design stopped being a skill and became my standard.

5+Years designing for creative minds

Years designing forCreative minds

4.9/5Achieved user satisfaction score

Achieved usersatisfaction score

8+End-to-end products crafted

end-to-endproducts crafted

Designs
Done Right,
Here’s the
Proof.

Working with Tauseef took our product from a rough idea to something users actually loved. Sharp instincts, fast execution.
+28%Customer Retention
+61%Conversion Rate
Alex MorganProduct Lead
Every screen felt considered — not just polished, but genuinely thought through. That's rare, and it showed in how fast our team could ship.
Jordan LeeFounder, Studio Nine
Clear communication, fast iterations, and a real eye for detail. Exactly what a growing team needs from a design partner.
+28%Customer Retention
+61%Conversion Rate
Sam RiveraHead of Design

Let’s build thenext big thing!

  • 100%scalable systems built
  • GlobalTeam Collaboration
  • 0→1products designed
  • 40%faster user journeys
  • Designer-EngineerCollaboration
  • High-GrowthResults
  • 30–50%UX flow simplification